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Bring back a cool tote bag
Brand Growth Diagnostic
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Sounds familiar?
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Been here?
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Relatable?
This is for you if you’re Built for...
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Brand / Category Leads
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Shopper / RGM / Commercial Leads
What's Inside
This is for you if...
meet at ShopTalk to say “yes”
of how your competitors' operate
de-risk your 2026 growth bets
Share a few details...
Our custom report will do the rest!
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FAQs
No. For the initial Brand Growth Diagnostic, you don’t need to connect any systems. We work primarily with external data you already license (retail/syndicated, panel, brand tracking, social/creator intelligence), plus anything you’re comfortable sharing as exports or screenshots. If you later decide to deepen the engagement, we can discuss secure connections to internal sales or media data—but that’s not required for this report.
No. The outcome is a specific report about your brand and category, not a tour of our interface. We use your market, your competitors and your consumer reality as the backbone, and Clayface as the engine that assembles and explains it. You’ll see example Clayface screens inside the report, but the focus is on your growth questions, not on ticking through a feature list.
The Brand Growth Diagnostic typically includes:
1. A market-facing performance read – how your brand is moving vs category and key competitors.
2. A consumer & segment view – what we can see about who’s buying (or not buying) you, and how that differs by segment.
3. A competitive snapshot – who is gaining/losing, what they’re changing, and where they’re pressing hardest.
4. A growth opportunities & risks section – 3–5 areas to investigate or act on, grounded in the data we’ve reviewed.
We’ll align on the exact focus (e.g. one brand, one category, one retailer) before we start.
The goal isn’t to add another recap deck—it’s to pressure-test where you’re currently pointed.
The Diagnostic highlights:
1. Where your growth is coming from (and where it isn’t).
2. Where competitors are over- or under-invested relative to you.
3. Segments, channels or occasions that look under-served or at risk.
That gives you a clearer sense of which bets are supported by data and where you might be exposed, before you lock budgets or plans.
You’ll get a concise competitor view for your brand’s immediate battlefield, such as:
1. Recent share and distribution moves for key rivals.
2. Evident changes in price, packs, promo or mix.
3. Visible campaign, creator or content shifts where data is available.
We focus on what’s most relevant to your decisions: where competitors are gaining ground, where they’re vulnerable, and what that might mean for your next moves.
The Diagnostic blends whatever is available about who is buying you, how that’s changing, and how different groups behave.
Depending on data availability, that can include:
1. Penetration and repeat patterns from panels or external data.
2. Any visible differences between younger vs older buyers, or priority segments.
3. Signals from search, social, creators or reviews that show what people care about right now in your category.
The aim is not to re-do your segmentation, but to give you a sharper, current view of how key audiences are interacting with your brand so you can adjust plans with more confidence.
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