For consumer insights and analytics teams in health and wellness

The consumer insights platform built for health and wellness teams

A study drops, an influencer posts, and your magnesium sells out while a rival climbs the rankings. Clayface pulls your Circana, retail, and social data into one view and checks every number, so your team catches the spike while there's still time to act.

Clayface answering a question in the platform
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The problem

Why health and wellness insights teams can't keep up with demand

A headline ties a nutrient to better sleep, and demand jumps in days. By the time Circana confirms the spike, you have stocked out and a challenger has taken the shelf. In wellness, demand moves on the news while your sales data moves on a delay.

A headline can move the category
One study or viral post spikes demand overnight, well before your reports show it.
Shoppers buy on proof
People weigh claims, certifications, and reviews, so a thin proof point can stall a product on its own.
Your rivals cross category lines
A drink, a bar, and a supplement now chase the same need, so your old category view misses the real competitor.
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The data foundation

Every product, need state, and channel, matched into one clean view

Circana, your retail sell-through, Amazon, and the social feed rarely agree on the same product. Clayface matches them on a common item code first, so your wellness data is clean and checked before anyone asks a question.

Products map to one code

The same item across Circana, Amazon, and your retailer is tied to a single SKU, so it counts once.

Store and online in one place

In-store and e-commerce sales sit together, so you compare channels without juggling files.

Reviews sit beside sales

What shoppers say about how well a product works shows up next to your numbers, so doubt surfaces early.

Fresh and traceable

Every number carries its source and its date.

How your team works with it

Ask any question across your health and wellness data

Type a question the way you would say it, like which of our supplements are growing on repeat, not just trial. Clayface pulls from every connected source, runs the numbers, and hands back the answer with a chart and a first-draft slide. You check it, adjust it, and present it.

Category
Competitive
Digital Shelf
Pricing & RGM
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Enterprise security and governance

Enterprise-grade security and governance for health and wellness data

Clayface meets the security bar the largest health and wellness companies require. Your data stays yours, isolated to your company, and is never used to train a public model.

Data ownership and isolation
Your data stays in your tenant, locked to your company, with no crossover to other clients.
Compliance and infrastructure
SOC 2, with enterprise security designed in from the start, not bolted on after.
Private AI, no public training
Your data sharpens only your own instance, never a public model, and every answer keeps a full audit trail.
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