Shelf Life is where smart brands reflect out loud — not on what looked good, but what actually works.

Key Topics Discussed: 1. Why insights often get ignored in CPG 2. The “HIPPO effect” (Highest Paid Person’s Opinion) 3. The chaos of annual planning cycles 4. How innovation funnels really work 5. Why context matters more than raw data 6. The “frozen middle” problem inside large organizations 7. Whether AI tools can actually improve decision-making

Key Topics Discussed: 1. How consumer insights move from data to real decision-making inside modern CPG organizations 2. Key differences between mature markets like the US and growth-driven markets like China 3. Why product differentiation matters in saturated categories, while behavior change drives emerging markets

Key Topics Discussed: 1. How innovation works inside a fast-growing CPG brand 2. Big CPG systems vs insurgent brand thinking 3. Avoiding over-innovation and focusing on what truly matters 4. Quality as a non-negotiable in product development 5. Building innovation pipelines and long-term growth strategy 6. Identifying white spaces and expansion opportunities

Key Topics Discussed: 1. How Carbliss went from zero to selling millions of cases 2. Why flavor — not trends — became their biggest competitive weapon 3. The operations mindset that helped them outrun billion-dollar brands 4. How they built a profitable business without relying on VC money 5. What founders should never do when launching a CPG brand

Key Topics Discussed: 1. How a high school teacher created one of America’s top RTD brands 2. Why packaging is the real product in CPG 3. Her approach to distributor relationships & retail success 4. The surprising story behind the “BuzzBallz” name 5. Balancing brand, culture, and operations as a solo founder 6. What Gourmetland Foods is cooking up next

Key Topics Discussed: 1. Why taste and mission are non-negotiables for kids’ food 2. How Once Upon a Farm uses data to drive category strategy 3. What makes a product launch successful (and redeemable!) 4. Building for WIC/SNAP without compromising quality 5. Why dry baby snacks became their breakout product line

Key Topics Discussed: 1. The origin story — from a Greek pharmacy to a $100M global brand 2. How KORRES built a skincare empire without celebrity endorsements 3. Harnessing the power of Greek flora & innovation in R&D 4. How tourism became a natural top-of-funnel for brand awareness 5. The balance between sustainability, authenticity & scale