Beauty and Personal Care

See the beauty trend before it shows up in your sales data

A shade sells out on TikTok Shop, a rival drops a launch at Sephora, and a wave of reviews turns before your sell-through even updates. Clayface pulls your Circana, retail, and social data into one view and checks every number, so your team sees the shift while it still matters.

Clayface answering a question in the platform
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The problem

Why beauty insights teams are always a step behind the trend

A rival's serum blows up on TikTok, and by the time it shows up in your Circana data as lost share, the launch window has closed. In beauty the trend moves in weeks and your sales data moves in months, so your team is always reading last month's story.

Social sells before your data sees it
A product sells out on TikTok Shop days before it shows up anywhere in your numbers.
One ingredient can move a category
Shoppers chase what they read about, and a rising ingredient can lift or sink a line before your reports catch it.
Shades split your SKUs
The same shade is named differently by Circana, Sephora, and Amazon, so getting one clean number takes hours by hand.
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The data foundation

Every shade, SKU, and channel, matched into one clean view

Prestige and mass, Sephora sell-through and Amazon, Circana and the social feed never line up on the same SKU. Clayface matches them on a common item code first, so your beauty data is clean and checked before anyone asks a question.

Shades line up

The same shade from Circana, Sephora, and Amazon is matched to one SKU, so you count it once.

One view across channels

Prestige and mass sales sit in one place, so you compare them without pulling three separate files.

Reviews next to sales

Star ratings and review trends show up alongside your numbers, so you see a problem before it hits share.

Sourced and current

Every number shows where it came from and how fresh it is.

How your team works with it

Ask any question across your beauty and personal care data

Type a question the way you would say it, like which of our shades are selling on repeat, not just trial. Clayface pulls from every connected source, runs the numbers, and hands back the insights with a chart and a first-draft slide.

Category
Competitive
Digital Shelf
Pricing & RGM
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Enterprise security and governance

Enterprise-grade security and governance for beauty and personal care data

Clayface meets the security bar the largest beauty and personal care companies require. Your data stays yours, isolated to your company, and is never used to train a public model.

Data ownership and isolation
Your data stays in your tenant, locked to your company, with no crossover to other clients.
Compliance and infrastructure
SOC 2, with enterprise security designed in from the start, not bolted on after.
Private AI, no public training
Your data sharpens only your own instance, never a public model, and every answer keeps a full audit trail.
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