Data

Consumer buys at store

Cashier scans UPC barcode

Retailer Portal / EDI Feed

Login to retailer portals like Luminate, Amazon Vendor Central, Kroger 84.51°. Download or connect via API. Daily/weekly refresh. Free with trading relationship.

POS Sales (units, $)

Store Inventory

On-Hand / OOS

Promo Flags

Retailer KPIs

Same Store Sale — Aggregated

NielsenIQ/Circana collects POS from 900K+ stores, projects to universe

Paid Subscription License

Annual contract ($500K–$5M+). Access via Discover/Unify portal or flat-file delivery. Covers all brands in subscribed categories. Weekly refresh.

Market Share

Distribution

Velocity

Pricing

Category Size

Promo Elasticity

Household Scans Receipt / Barcode

Panelist in Kantar/Nielsen sample records every purchase

Paid Subscription License

Annual contract ($300K–$2M+). Kantar Worldpanel or Nielsen Homescan. Continuous diary, projected to national. Quarterly deep-dives.

Penetration

Frequency

Demographics

Loyalty / Repeat

Switching

Basket

Your Own Operations

Factory produces, warehouse ships, finance invoices, sales team plans promos

ERP / System Extract (ETL/CDC)

SAP, Oracle, TPM, CRM, MES → Data warehouse via automated ETL pipelines or Change Data Capture.Real-time to daily. You own this data

P&L / Financials

Trade Spend

GTN Waterfall

Inventory

OTIF / Shipments

Demand Forecast

Product Master (MDM)

COGS

Consumer Posts / Searches Online

Social post, product review, Amazon search, ad impression

SaaS Platform API Integration

REST API connections to Phyllo (influencer), Brandwatch (social), Profitero (digital shelf), Bazaarvoice (reviews), Pathmatics (ads).SaaS subscription $20K–$500K/yr.

Influencer Metrics

Social Sentiment

Digital Shelf Rank

Ratings & Reviews

Competitor Ad Spend

RMN ROAS

Product Listed on E-Commerce

Your ASIN/UPC exists on Amazon, Walmart.com, Instacart

Automated Web Scraping + API

Profitero / Edge crawls marketplace pages daily.Captures rank, price, stock status, reviews, content completeness. Some via API, some via scraping.

Share of Search

Organic Rank

Buy Box %

Content Score

Price Monitoring

3P Seller Count

Competitor Launches New Product

New SKU hits shelves with new claims, ingredients, price

Product Database Subscription + Scraping

Mintel GNPD catalogues every global launch. SPINS tracks claims. Syndicated data shows competitor share. Scraping captures pricing. Multiple sources combined.

New Launch Tracker

Claims Analytics

Competitor Share

Ingredient Trends

Competitor Price

Brand Commissions Research

Surveys, focus groups, concept tests, U&A studies

Agency Delivery / Qualtrics Export

Research agency (Kantar, Ipsos) delivers data packs. Continuous tracking via Qualtrics. BASES delivers volume predictions. Project-based ($50K–$500K).

Brand Health

NPS / CSAT

U&A Data

Concept Test Scores

WTP / Conjoint

Field Rep Photographs Shelf

In-store photo captured by Trax camera or rep’s phone

Image Recognition AI (Computer Vision)

Trax / Snapp AI detects products on shelf from image.Identifies OOS, counts facings, checks planogram.Vendor subscription $100K–$500K/yr.

OOS Detection

Facing Count

Share of Shelf

Planogram Compliance

Display Present?

Field Rep Photographs Shelf

In-store photo captured by Trax camera or rep’s phone

Image Recognition AI (Computer Vision)

Trax / Snapp AI detects products on shelf from image.Identifies OOS, counts facings, checks planogram.Vendor subscription $100K–$500K/yr.

CPI / Inflation

Commodity Prices

Consumer Confidence

Weather

Demographics

Data Sources