Xiaohongshu analytics for brands: what notes say about your products and rivals
Clayface analyses publicly available Xiaohongshu notes and comments with its own models. See how people in China talk about your products, creators and rivals, with the source note behind every number.
Red Note
By Clayface
Website
xiaohongshu.com
Category
Social
Coverage
China, publicly available content
Signals
Notes, videos, images, comments, tags
Overview
400 million+
Monthly users, reported in 2026
50%+
Of users were born after 1995
600 million
Searches a day, late 2024
Xiaohongshu, or Red Note, has more than 400 million monthly users, and over half were born after 1995. Many use it as a search engine, with about 600 million searches a day at the end of 2024.
For brands selling in or to China, it is where reviews and recommendations build up.
Clayface matches each note to the product and creator it is about, scores sentiment and tracks how it changes. Every number links back to the notes behind it.
What Clayface tells you from Red Note
What people say in notes and comments
See how your products are described, and what buyers praise or complain about.
Which ingredients, styles and trends are rising
See what is gaining attention in your category, and how fast.
Which creators drive discovery
See which creators carry the conversation about your category, and what they say about you.
How you compare with rivals
Put sentiment and attention on your products next to your rivals', including local brands.
How teams use Clayface with Red Note
Market entry and brand teams
Learn what shoppers in China think of your category before you launch or spend on creators.
Marketing and creator teams
Choose creators using evidence of who shapes the conversation in your category.
Product and insights teams
Spot the ingredients, claims and complaints that decide how products are judged.
How it works
Share your product list, so results are sorted by your own products.
Choose the brands, rivals and creators to track.
Set how often the analysis updates. Each update shows what changed.
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Browse all data sources
See what Red Note says about your products
We'll show you what Xiaohongshu users say about your products and your rivals', with sentiment, creators and sources.