Campaign analysis that shows which spend earned its money
Influencer, paid, brand video and UGC campaigns all measured the same way, so you can put them next to each other and see which one earned its money. Clayface counts every post a campaign caused, including the ones that never used your hashtag.
Campaign analysis for every kind of campaign you run
Influencer campaigns
See what each creator brought in
Find out what each creator actually delivered instead of one number for the whole campaign. How much talk they started, whether people felt better about you afterwards, and how many posts other people made because of them.
Brand and paid campaigns
What people said about your film and your ads
When your ad or your film goes out, people talk about it in their own words. See which lines and moments they picked up, and which version of the ad got the most back.
UGC campaigns
How many people actually made something
A UGC campaign works when people you never asked start making things too. See how many did, what they made, and whether it spread past the people you invited.
475M+
creators database
25+
Social media platforms covered
5B+
Signals processed monthly
Why Our Customers Believe Us
“Our agency reported the campaign at about nine thousand posts. The real number was closer to thirty thousand, because most of it never touched the hashtag. It changed how we valued the whole thing.”
“The phrase that travelled was not the one in the brief. People picked up a line one creator improvised and ran with that instead. We built the next campaign around it.”
“Two campaigns looked identical on the fortnight they ran. Clayface kept measuring and one of them was still lifting conversation two months later. That is the one we repeated.”
See what your campaign really did
Frequently asked questions
Compare the campaign window against what the brand was already doing, rather than counting posts in isolation. Measure mentions, sentiment and share of category conversation, then break each one down by creator, platform and message so the result points at something you can change.
Clayface counts every post the campaign caused, including posts that never used the hashtag, then compares the window against the brand's normal level for that season. The result is broken down by creator, platform, message and asset, and keeps running after the campaign ends.
Start with what moved, then find out why. A rise in mentions with flat sentiment means something very different to a smaller rise with sentiment climbing, and neither is visible if you only report volume.
Report what each creator changed, not what each creator reached. Views and impressions are supplied by the platforms and say nothing about effect. Sentiment movement and the language an audience picked up are the parts worth putting in front of a board.
Posts using your hashtag or handle, posts naming the campaign in their own words, posts naming the product without the campaign, and videos showing the product without saying anything at all. Each is counted separately so you can see how much was earned rather than briefed.