Ecommerce analytics that helps your product pages sell more
Clayface reads reviews, questions and listings on Amazon, retailer sites and your own store, plus what shoppers say about your products on social media. It shows what is hurting each product and what to fix on the page.
What our ecommerce analytics tools do for ecommerce teams
Watch every product's rating on every store
Clayface tracks the star rating and review count for each of your products on every store, week by week, and shows which topics pull a rating down.
Know what to add to each product page
Clayface reads reviews and shopper questions and shows what people keep asking or getting wrong, like sizing or how to use it, so you know what to add.
See what shoppers say about rival products
Clayface reads reviews of rival products on every store, so you can see what shoppers like about them and where those products let people down most.
25+
Social media platforms covered
475M+
Creators database
5B+
Signals processed monthly
Forum & Private Group Coverage for a Powersports Brand
A leading powersports brand tracks twenty motorcycle forums and private Facebook groups alongside social, so owner conversation about accessories and fit surfaces in the same view as everything else.
“We named the Facebook groups on a Tuesday and had them running by Thursday. Everywhere else that has been a month long exercise that does not always end up working."
Know Which Ambassador Content Moves the Brand
A leading beauty brand analyzes every ambassador post as full video, so screen time, spoken claims and on screen products are measured rather than guessed from captions.
“It goes deeper on tone, voice and performance than anything else we evaluated, and it breaks a single video down rather than reading the caption around it.”
Why Our Customers Believe Us
“The same serum had a 4.6 on our site and a 3.9 on another store. Clayface showed the lower score was about the pump. We fixed the photos and the instructions on that listing.”
“Shoppers kept asking if the jacket ran small. We added a sizing note to the page, and those questions dropped.”
“We read our rival's reviews and saw people hated the clasp. We put our clasp front and center on the page.”
See what your reviews are telling you to fix
Frequently asked questions
Ecommerce analytics is the use of data to understand how products sell online. Most tools track site visits, clicks and orders. Clayface adds what shoppers say in reviews, questions and social posts, which explains why they buy or leave.
Most teams watch conversion rate, average order value, return rate, and ratings and reviews. Ratings deserve extra attention, because a drop of half a star on one store can hurt sales there before anyone notices.
Look at the words in each review, because a star rating does not say why. Group reviews by topic, such as fit, quality or delivery, count how often each topic comes up, and compare the same product across Amazon and your other stores.
No. Clayface does not track prices, stock levels, search rank or ads on retailer sites. It reads reviews, listings and what shoppers say about your products, and joins that to the same product everywhere.
Most ecommerce analytics tools look at your own site traffic and sales. Clayface looks at what shoppers say everywhere: social posts, creators, reviews and listings on shopping sites, forums and news. Each one is tied to the product it is about.