Head of Ecommerce

Ecommerce analytics that helps your product pages sell more

Clayface reads reviews, questions and listings on Amazon, retailer sites and your own store, plus what shoppers say about your products on social media. It shows what is hurting each product and what to fix on the page.

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Social intelligence dashboard: sentiment analysis, creator watchlist, competitor benchmarking and trend forecast
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What our ecommerce analytics tools do for ecommerce teams

Ratings

Watch every product's rating on every store

Clayface tracks the star rating and review count for each of your products on every store, week by week, and shows which topics pull a rating down.

Page fixes

Know what to add to each product page

Clayface reads reviews and shopper questions and shows what people keep asking or getting wrong, like sizing or how to use it, so you know what to add.

Rival products

See what shoppers say about rival products

Clayface reads reviews of rival products on every store, so you can see what shoppers like about them and where those products let people down most.

Bowls of salt, powder and seeds beside a Marisol jar and serum on an olive green surface
Clayface theme momentum chart: every product plotted by rating against sales volume, with bundle sets and limited drops at the same volume but opposite calls
Marisol cleanser, body wash, serum and cream bottles on a terracotta surface
Clayface product feedback card: why they changed brand, what those reviews say filtered by acne or breakouts, with 1, 5 and 4 star Marisol Beauty reviews read on Amazon
Skincare bottles and jars from rival brands on a mauve surface
Competitor analysis dashboard showing rival profiles, a coverage matrix and rating versus review volume

475M+

creators database

25+

Social media platforms covered

5B+

Signals processed monthly

Why Our Customers Believe Us

“The same serum had a 4.6 on our site and a 3.9 on another store. Clayface showed the lower score was about the pump. We fixed the photos and the instructions on that listing.”

Director of Ecommerce
Fast growing beauty brand

“Shoppers kept asking if the jacket ran small. We added a sizing note to the page, and those questions dropped.”

Head of Ecommerce
Large North American vehicle and lifestyle brand

“We read our rival's reviews and saw people hated the clasp. We put our clasp front and center on the page.”

Head of Digital
Global jewelry brand

See what your reviews are telling you to fix

Frequently asked questions

What is ecommerce analytics?

Ecommerce analytics is the use of data to understand how products sell online. Most tools track site visits, clicks and orders. Clayface adds what shoppers say in reviews, questions and social posts, which explains why they buy or leave.

Most teams watch conversion rate, average order value, return rate, and ratings and reviews. Ratings deserve extra attention, because a drop of half a star on one store can hurt sales there before anyone notices.

Look at the words in each review, because a star rating does not say why. Group reviews by topic, such as fit, quality or delivery, count how often each topic comes up, and compare the same product across Amazon and your other stores.

No. Clayface does not track prices, stock levels, search rank or ads on retailer sites. It reads reviews, listings and what shoppers say about your products, and joins that to the same product everywhere.

Most ecommerce analytics tools look at your own site traffic and sales. Clayface looks at what shoppers say everywhere: social posts, creators, reviews and listings on shopping sites, forums and news. Each one is tied to the product it is about.