Consumer insights software that turns shopper needs into products that sell
Many shoppers talk about your products in videos without ever typing your brand name. Clayface reads reviews, forum posts and comments, and watches those videos too. It shows why people buy, why they switch, and what they wish you made next.
What our consumer insights platform does for insights teams
Know why shoppers pick you or a rival
Clayface finds the reasons people give for buying, switching or giving up on a product. Each reason shows how many people said it and which products it is about.
Give R&D product ideas backed by real numbers
Clayface groups what people ask for by product and counts each request. Your brief to R&D then shows how many people asked, with links to what they said.
Answer quick questions without ordering a new study
When marketing or an agency asks something new, Clayface answers from posts it has already collected. You reply in hours and save your study budget for bigger questions.
25+
Social media platforms covered
475M+
Creators database
5B+
Signals processed monthly
Forum & Private Group Coverage for a Powersports Brand
A leading powersports brand tracks twenty motorcycle forums and private Facebook groups alongside social, so owner conversation about accessories and fit surfaces in the same view as everything else.
“We named the Facebook groups on a Tuesday and had them running by Thursday. Everywhere else that has been a month long exercise that does not always end up working."
Know Which Ambassador Content Moves the Brand
A leading beauty brand analyzes every ambassador post as full video, so screen time, spoken claims and on screen products are measured rather than guessed from captions.
“It goes deeper on tone, voice and performance than anything else we evaluated, and it breaks a single video down rather than reading the caption around it.”
Why Our Customers Believe Us
“My VP asked where a number came from. I clicked it and showed him the posts. Then we moved on to what to do about it.”
“Marketing asked about a new rival on a Tuesday. We had an answer by Wednesday, and we did not have to pay for a study.”
“Our R&D team used to skim past quotes. Now we send them a count of how many people asked for each thing, and they act on it.”
Find out what your shoppers want next
Frequently asked questions
Consumer insights software collects what shoppers say about a brand and its products, in reviews, forums, comments and videos. It turns all of that into answers a team can use. A survey tool is different, because it collects answers to questions you ask.
Customer insights software mostly studies people who already use your website or app, through clicks and support tickets. Consumer insights software looks at what shoppers say about your products across the internet, even if they never visit your site.
No. Your tracking study and syndicated data from firms like Nielsen or Circana measure the market in a fixed way that leadership trusts. Clayface adds what people are saying around those numbers, so you can explain why one moved and choose what the next study should ask.
Run both on the same brand and the same weeks. Compare what each one found and how long each took to answer a real question from your team. Nothing has to change until you have seen the difference.
Most consumer insights tools look at one kind of source. Clayface brings together social posts, creators, reviews and listings on shopping sites, forums and news, and ties each one to the product it is about. It runs on Phyllo's data on more than 475 million creators, so when something changes, your team can see where it started and why.