Competitive Intelligence Built to Track Brands, Ads, Products & Share of Voice
You choose which brands to watch, even the ones that sell nothing like you, and Clayface follows every one of them across social, video, forums and reviews, then tells you which product and which creator moved the talk.
What Competitive Intelligence ShowsYou About the Whole Category
Never Miss What aCompetitor Says or Shows
Every brand you name is watched all the time, across 25 platforms, including what is said out loud inside a video. A word tool only matches typing, so most video goes uncounted.
Track your own list live
See Who Owns theTalk in Your Category
Share of voice is simply how much of the category talk belongs to each brand. Clayface splits it by product and by platform, so you know exactly where you lead and where you trail.
See your share on one categoryFind Out Who YourCompetitors Are Paying
Sponsored posts are flagged as they go live, showing which creators post for which brands, which products they push, and what people said back in the comments.
Walk through an ad report
475M+
creators database
25+
platforms covered in a single view
3x
more mentions surfaced from video
Track Any Brand Competing for the Same Spend
A leading beauty brand sells false lashes. Its buyers were also spending on lash lift kits from brands it had never tracked, so those brands went on the watch list and now show up in every category report.
“We could see our own numbers going flat and had no idea where the money went. It was going to a product category we were not even watching.”
See How You Score Against Each Brand Side by Side
A leading jewellery brand scores itself against two named competitors across Reddit, Instagram, TikTok and Pinterest, and a finding only appears once enough people have said it to be real.
“We had a rough sense we were sitting behind on sentiment. Now we see the gap brand by brand and platform by platform, and we know which product is causing it.”
Five Ways to Keep Trackof Your Whole Category
Clayface competitive intelligence runs on the Phyllo data layer, built on full video capture, creator level detail and your own product names, so brands, category share, ads, video and sources all come from the same posts.
Choose Which Brands to Follow
Direct competitors, brands that chase the same money without selling the same thing, and supermarket own label all sit in one list you control. Add a name halfway through a quarter and the comparison still works.
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See Which Product Wins the Talk
Category talk split brand by brand and product by product, across every platform, so a change can be traced back to one product instead of being called a mood.
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See Who Posts for Your Competitors
Which creators post for which brands, on which products, how often they do it, and what people said underneath each post.
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Catch What They Show Not Just Say
Spoken claims, words on screen and products held up in frame, pulled out of competitor and creator video and matched to the product being shown.
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Find Out What People Dislike About Their Products
People say plenty about what a competitor product gets wrong. Clayface groups those complaints by product, so you can see which problems come up most often and whether your own product has the same one.
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See the Pulse of Your Whole Category
Book a walkthrough to see how video capture, creator attribution and your own taxonomy work together to show where a category is heading before it gets there.
Frequently asked questions
A competitive intelligence platform watches the brands you name, all the time, wherever people talk about them in public. A market research report tells you what happened last quarter. A platform tells you what is happening now, using the same method every time so this quarter can be compared to the last one.
Competitive analysis is a study you sit down and write. Competitive intelligence is the watching that feeds it. Clayface keeps your watch list live, so the study you present next quarter uses the same sources and the same sums as the one before it.
Any brand you name. Brands that sell what you sell, rivals that chase the same money without selling the same thing, and supermarket own label. You are not stuck with a list someone else wrote, and a name added halfway through a quarter still lines up with the period already running.
Yes. Sponsored posts are identified by creator, by product and by platform, along with what people said in the comments underneath, so you can see who your rivals are paying and whether it worked.
Share of voice is worked out from the same posts and the same dates for every brand on your list, then split by product and by platform. Every number opens to the posts behind it, so it holds up when somebody checks.