Influencer discovery that shows how a creator performs before you pay
See what a creator does inside their videos, what they post about week to week, and how their audience talks back. Filter by your category, your markets and the products you sell, so a shortlist is built on evidence rather than a follower count.
Three ways to search for creators
Search what creators say and show in their videos
Type a product, a material or a phrase and Clayface looks inside the videos for it, not just in bios and hashtags. Creators who never typed the word still come back in the results.
Filter creators by where their audience actually is
Narrow the list by the markets, age groups and interests of the people watching, not the person posting. A creator based in one country often has most of their audience somewhere else.
Filter by category products and past brand work
Cut the list down to creators who cover your category, have shown the products you sell, and have or have not worked with a rival. Conflicts show up before a contract does.
25+
Social media platforms covered
475M+
creators database
5B+
Signals processed monthly
Forum & Private Group Coverage for a Powersports Brand
A leading powersports brand tracks twenty motorcycle forums and private Facebook groups alongside social, so owner conversation about accessories and fit surfaces in the same view as everything else.
“We named the Facebook groups on a Tuesday and had them running by Thursday. Everywhere else that has been a month long exercise that does not always end up working."
Know Which Ambassador Content Moves the Brand
A leading beauty brand analyzes every ambassador post as full video, so screen time, spoken claims and on screen products are measured rather than guessed from captions.
“It goes deeper on tone, voice and performance than anything else we evaluated, and it breaks a single video down rather than reading the caption around it.”
Why Our Customers Believe Us
“We found forty creators already posting about our products who we had never heard of. Nine of them are on contract now and they were cheaper than the names on our original list.”
“One creator we were about to sign had been posting for a direct competitor eight weeks earlier. We saw it before the contract went out rather than after.”
“Our biggest creator by reach was our smallest by effect. Clayface showed us which of the small accounts were actually shifting how people talked about us, and we moved the budget.”
Find the creators already talking
Frequently asked questions
Start with the creators already posting about your category unpaid, because they know the product and their audience trusts them on it. Then check what each one has posted before, which brands they have worked with, and whether their audience responds to them on this subject rather than in general.
Clayface searches inside the videos, across more than 25 platforms, rather than searching bios and hashtags. You can then filter by the markets and age groups their audience sits in, the products they have shown, and whether they have posted for a rival.
Search by subject rather than by follower count. Micro creators rarely describe themselves in a bio the way a large account does, so the only reliable way to find them is by what they actually post about, which means searching the content itself.
Filter by the market rather than the language, and look at where an audience actually sits rather than where a creator says they are based. Local creators often have small followings and high influence in one city, which follower-count searches miss.
Every brand they have posted for and when, the products they have shown on camera, how long they spend on a product, what else is visible in frame, the topics they return to, and how sentiment about a brand moved after they posted.