Clayface Commerce and Retail Intelligence

Digital Shelf Analytics Built to Track Listings, Reviews, Rivals & the Talk Around Them

Your products sit on ten different stores and each one tells you something different. Clayface puts all of it in one place, then adds what people are saying about each product.

Social intelligence dashboard: sentiment analysis, creator watchlist, competitor benchmarking and trend forecast
Social intelligence dashboard: sentiment analysis, creator watchlist, competitor benchmarking and trend forecast
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What Digital Shelf AnalyticsCovers Across Every Retailer

See Every ProductYou Sell on Every Store

One list shows each product and each store it should be on. Missing listings are flagged, so you find the gap before a sales rep calls to tell you.

See your shelf in one view

See How Your RangeCompares to Rival Brands

Your products and the brands you name, on the same stores over the same weeks. You can see who has more products on a shelf and who got there first.

Compare your range live

See One Real ScoreInstead of Five Different Ones

The same product can hold a 4.6 on one store and a 3.9 on another. Clayface gives you the single score that covers all of them at once.

Pool the reviews on one product
Marisol skincare bottles and jars arranged on a beige stone surface
Clayface digital shelf card for Night Cream 50 over the last 30 days: price and share of voice at Amazon, Walmart, Macy's and Target, with weekly mentions and negative share
Woman in a cream jacket and layered silver necklaces standing against a terracotta wall
Competitor analysis dashboard showing rival profiles, a coverage matrix and rating versus review volume
Cream skincare jar with a brushed metal lid on a travertine block beside a terracotta stone
Voice of customer dashboard showing real complaint quotes, theme trends over time and who is talking

100%

of reviews on a listing read, never sampled

25+

platforms watched alongside the shelf

5B+

signals processed every month

Why Clayface Digital Shelf AnalyticsSees What Other Shelf Tools Miss

Clayface commerce and retail intelligence runs on the Phyllo data layer. A shelf tool holds your listings. A social tool holds the conversation. Neither one holds both, so nobody can tell you why the shelf is moving.

Hear the Complaints That Never Become Reviews

Most unhappy buyers post a video and never write a review. Clayface hears what is said, reads the words on screen, and files it with that product's reviews.

See Clayface in Action→
Clayface video breakdown of a Marisol product reel on Instagram: overall sentiment, energy, emotional tone, creative format, content type, primary topic and topics

Know Who Wants to Buy and Who Is Just Talking

Plenty of people mention a product and never buy it. Clayface picks out the ones asking where to get it or saying they have given up on it.

See Clayface in Action→
Clayface product feedback card: why they changed brand, what those reviews say filtered by acne or breakouts, with 1, 5 and 4 star Marisol Beauty reviews read on Amazon

Get Answers Sorted by Your Naming Convention

Every store files your products into its own aisles, and none of them match yours. Clayface uses your product names, so the numbers match your other reports exactly.

See Clayface in Action→
Clayface theme table: topics gaining momentum and cooling, with trend, change against the pack and post counts for each

One Product Has a Different Code at Every Store

Amazon, Walmart and your own site each give the same item a different code. Clayface matches them up, which is the slow job nobody wants to do by hand.

See Clayface in Action→
Clayface brand dashboard: mentions, found in video, sentiment and resolved to SKU, mentions over time, and the detected post behind a shift

Get a Shelf Check That Updates Itself Every Week

A shelf audit is right the day it is built and wrong two weeks later. This one updates itself and tells you exactly what changed since last time.

See Clayface in Action→
Clayface voice dashboard: reviews, conversations and net sentiment, with themes gaining momentum and cooling and the evidence behind each

Pick One Product and See Its Whole Shelf

Name a product you sell on more than one store. We will show you every listing, every review added into one score, and what people say about it away from the shelf.

Frequently asked questions

What is digital shelf analytics?

Digital shelf analytics means watching how your products look and sell everywhere they appear online, instead of checking one store at a time. It covers which products are listed where, what the reviews on each listing say, and how your range sits against the brands you compete with.

Monitoring watches one product closely and explains why its rating moved. Analytics steps back to the whole shelf, covering every product on every store, how the range is doing and where the gaps are. Most teams want both, and they run on the same data.

Marketplaces, retailer sites and your own store, along with the reviews sitting on each listing. You tell us where you sell and those are the ones we watch, so the view matches how you actually go to market rather than a fixed list.

No. Clayface covers listings, reviews and the conversation around a product, not price changes, stock positions or anything happening on a physical shelf. Brands usually run a pricing tool alongside us and keep the two jobs separate.

Your product families, model names and category structure go in before anything else, so every listing and every review comes back filed under them. A shelf number then sits in the same report as the rest of your numbers, with nobody remapping anything first.