Competitor analysis that shows which rival is winning and where
See who is winning the conversation, who is better liked, and where a rival is pulling ahead. Clayface is the consumer intelligence platform that measures your competitors exactly the way it measures you, so the two can be compared.
Social Listening
Track mentions across Instagram, TikTok, YouTube and X, along with video intelligence that equips you to read on-screen text, audio, products and logos inside the clip.
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Brand Sentiment
Every mention scored for sentiment and mapped over time, so you can see what moved the needle and when the mood shifted.
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Voice of Customer
Every mention scored for sentiment and mapped over time, so you can see what moved the needle and when the mood shifted.
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Competitor Analysis
Benchmark share of voice, engagement and sentiment against any competitor. Spot their launches, gaps and unhappy customers as they surface.
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What competitor analysis tells you
Share of conversation across your category
See how much of the talk in your category is about you and how much is about each rival, over any period you choose. The count is the same for every brand, so the share adds up.
Competitor benchmarking on sentiment not volume
Being talked about more is not the same as being liked more. Each brand gets its own sentiment score, so a rival with half your volume and twice the goodwill shows up clearly.
What customers praise about rivals
See the things people give a competitor credit for. When a rival keeps getting praised for something you are not, that gap is listed with the posts behind it.
25+
Social media platforms covered
475M+
creators database
5B+
Signals processed monthly
Forum & Private Group Coverage for a Powersports Brand
A leading powersports brand tracks twenty motorcycle forums and private Facebook groups alongside social, so owner conversation about accessories and fit surfaces in the same view as everything else.
“We named the Facebook groups on a Tuesday and had them running by Thursday. Everywhere else that has been a month long exercise that does not always end up working."
Know Which Ambassador Content Moves the Brand
A leading beauty brand analyzes every ambassador post as full video, so screen time, spoken claims and on screen products are measured rather than guessed from captions.
“It goes deeper on tone, voice and performance than anything else we evaluated, and it breaks a single video down rather than reading the caption around it.”
See which platforms your competitors are winning on
See which competitor products get the most attention
Competitor tracking that tells you what to do next
Why Our Customers Believe Us
“We were ahead of our competitor everywhere except one platform. That platform is where our whole category lives, and Clayface is what showed us.”
“One of their products was doing all the work. We had been answering their whole range when the mentions and the praise were going to a single line.”
“What clicked was getting a short list of things to do instead of another dashboard. Clayface built it from six months of competitor data across every platform.”
Compare your brand against rivals
Frequently asked questions
Competitor analysis means measuring rival brands the same way you measure your own, so the comparison means something. For a consumer brand that covers share of conversation, how well each brand is liked, what customers give each one credit for, and how all of that moves over time.
You name the brands you compete with. Clayface then collects the same data on each of them as it collects on you, across the same platforms and the same dates, and compares them on share of conversation, sentiment and the themes customers raise. Every number opens to the posts behind it.
Because your own numbers mean nothing on their own. A score of plus 0.3 looks strong if the category sits at plus 0.1 and weak if it sits at plus 0.6. Only a rival set tells you which one you are looking at.
More than 25 social platforms, plus marketplace and retailer listings, owner forums and reviews on brand websites. Video is analyzed as well as text, so a competitor named out loud in a video is counted even when the caption never mentions them.
A lot of the comparison sits in marketplace and retailer reviews, because that is where shoppers weigh two products against each other in the open. Reading those alongside social conversation gives a fuller picture than either one on its own.