Competitor analysis that shows which rival is winning and where
See who is winning the conversation, who is better liked, and where a rival is pulling ahead. Clayface is the consumer intelligence platform that measures your competitors exactly the way it measures you, so the two can be compared.
Social Listening
Track mentions across Instagram, TikTok, YouTube and X, along with video intelligence that equips you to read on-screen text, audio, products and logos inside the clip.
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Brand Sentiment
Every mention scored for sentiment and mapped over time, so you can see what moved the needle and when the mood shifted.
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Voice of Customer
Every mention scored for sentiment and mapped over time, so you can see what moved the needle and when the mood shifted.
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Competitor Analysis
Benchmark share of voice, engagement and sentiment against any competitor. Spot their launches, gaps and unhappy customers as they surface.
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What competitor analysis tells you
Share of conversation
Share of conversation across your category
See how much of the talk in your category is about you and how much is about each rival, over any period you choose. The count is the same for every brand, so the share adds up.
Sentiment comparison
Competitor benchmarking on sentiment not volume
Being talked about more is not the same as being liked more. Each brand gets its own sentiment score, so a rival with half your volume and twice the goodwill shows up clearly.
Positioning gaps
What customers praise about rivals
See the things people give a competitor credit for. When a rival keeps getting praised for something you are not, that gap is listed with the posts behind it.
475M+
creators database
25+
Social media platforms covered
5B+
Signals processed monthly
Why Our Customers Believe Us
“Our old tool showed us maybe a fifth of the campaign. Clayface picked up creators talking through the product for a full minute without ever typing the brand name in the caption. That changed what we thought the campaign had actually done.”
“The video breakdown was the moment it landed. Screen time, what was said, what was visible, sentiment, all on one view. Nothing else we looked at could tell us which part of the video the reaction was to.”
“We were rebuilding the same competitor sentiment comparison by hand every month. Now it runs on a schedule and the numbers hold up when someone asks where they came from.”
