Head of Social Media

Social media analytics tools that prove social is worth its budget

Clayface reads posts, comments and videos about your brand. It shows how many people want to buy, which creators changed how people feel, and what each campaign did. Every number comes with the posts behind it.

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Social intelligence dashboard: sentiment analysis, creator watchlist, competitor benchmarking and trend forecast
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What our social media analytics software does for your team

Buying signals

Show leadership how many people want to buy

Clayface finds posts and comments where people say they want to buy, are thinking about it or gave up. Your report shows buying signals next to reach and likes.

Monthly report

Send a monthly social report that fills itself in

Choose the numbers your leaders care about once. Clayface fills in the same report every month, with the posts behind each number, so it is ready before the meeting.

Content ideas

See which topics are growing before you plan content

Clayface shows which topics people talk about more each week and which ones are fading. Your content calendar can then follow what your audience cares about right now.

Bowls of salt, powder and seeds beside a Marisol jar and serum on an olive green surface
Clayface campaign card showing most discussed topics, creative patterns, emotional landscape, common keywords and product messaging
Marisol cleanser, body wash, serum and cream bottles on a terracotta surface
Clayface brand dashboard: mentions, found in video, sentiment and resolved to SKU, mentions over time, and the detected post behind a shift
Skincare bottles and jars from rival brands on a mauve surface
Clayface theme table: topics gaining momentum and cooling, with trend, change against the pack and post counts for each

475M+

creators database

25+

Social media platforms covered

5B+

Signals processed monthly

Why Our Customers Believe Us

“Our CFO wanted to cut the social budget. We showed him thousands of comments from people asking where to buy. The budget stayed.”

Head of Social Media
Fast growing beauty brand

“Our old tool missed most of our TikTok posts, because creators never typed our name. Now those posts show up in our numbers.”

Social Media Director
Large North American vehicle and lifestyle brand

“The monthly report used to take me two days. Now it is ready on the first of the month, and I spend that time planning.”

Head of Social
Global jewelry brand

Show leadership what social is worth

Frequently asked questions

What are social media analytics tools?

Social media analytics tools gather numbers from social media, like reach, likes, comments and how people feel about your brand. They turn those numbers into reports that show what is working and what is not.

Most leaders want engagement rate, reach, share of voice and sentiment over time. The number that gets the most attention is one that links social to buying, such as how many people said they plan to buy.

Most brands cannot tie a single post to a single sale. What you can show is how many people said they want to buy, which creators and campaigns drove those comments, and how that changed month to month.

No. Clayface does not schedule posts or reply to comments. Keep your publishing tool for that, and use Clayface to understand what people are saying and what it means for the business.

Most social media analytics tools only look at your own channels. Clayface brings together social posts, creators, reviews on shopping sites, forums and news, and ties each one to the product it is about. A spike on TikTok can then be traced to the product, the reviews and the forum threads behind it.