Reddit analytics for brands: what threads say about your products and rivals

Clayface analyses publicly available Reddit posts and comments with its own models. See sentiment, complaints and recommendations for your products and your rivals', with the thread behind every number.

Reddit

Reddit

By Clayface

Website

reddit.com

Category

Social

Coverage

Global, publicly available content

Signals

Posts, comments, upvotes, subreddits

Overview

514.6 million

Weekly visitors in Q2 2026, up 24%

130.3 million

Daily visitors in Q2 2026, up 18%

77.7 million

Daily visitors not logged in, up 27%

Reddit had 514.6 million weekly visitors in Q2 2026, up 24% in a year. People go there to ask for advice, compare products and report problems.

About 60% of daily visitors are not logged in. They read threads without posting, so a complaint or a better alternative reaches far more people than the few who wrote it.

Clayface matches each thread to the product it is about, scores sentiment and tracks how it changes. Every number links back to the threads behind it.

What Clayface tells you from Reddit

Product issues, early

Spot complaint threads about a product and see whether they are growing or a one-off.

Who people recommend instead

See which products people suggest in place of yours, and the reasons they give.

How sentiment moves

Track sentiment on each product over time, and see what changed after a launch, a price rise or a fault.

Where your category is discussed

Find the subreddits and threads that carry the most conversation about your category.

How teams use Clayface with Reddit

Product and quality teams

Catch faults and complaints while they are still in the threads, before they reach support.

Brand and communications teams

See what is behind a spike in conversation and which threads matter.

Insights and category teams

Learn what people want from your category, in their own words.

How it works

Share your product list, so results are sorted by your own products.

Choose the brands, rivals and communities to track.

Set how often the analysis updates. Each update shows what changed.

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Browse all data sources

See what Reddit says about your products

We'll show you the Reddit threads about your products and your rivals', with sentiment and sources.