Snapchat analytics for brands: what Spotlight and public Stories say about your products
Clayface analyses publicly available Spotlight videos and public Stories with its own models. See where your products appear, how people feel about them and which creators show them, with the source video behind every number.
Snapchat
By Clayface
Website
snapchat.com
Category
Social
Coverage
Global, publicly available content
Signals
Spotlight videos, public Stories, captions, creator profiles
Overview
493 million
People using Snapchat each day, up 5% in a year
971 million
People using Snapchat each month
303 million
Daily users outside North America and Europe, up 12% in a year
Most of Snapchat is private messages between friends. The public part, mainly Spotlight videos and public Stories, is where your products reach a young audience, often without being named.
Snapchat averaged 493 million daily users in the three months to June 2026, up 5% in a year. The growth is outside North America and Europe, where daily users rose 12% to 303 million. In North America they fell 7% to 92 million.
Clayface matches each video to the product and creator it is about, scores sentiment and tracks how it changes. Every number links back to the video it came from.
What Clayface tells you from Snapchat
How your products appear in Spotlight
Clayface spots your products on camera, even when the caption does not name them, and matches each video to your own product list.
How people feel about them
Clayface scores the sentiment of public videos about your brand and products and shows how it moves, with the videos behind each score.
Which creators feature you or your rivals
See which creators show your products or a rival's, and what they say about them.
Which formats and themes fit a young audience
Compare the formats and themes in public videos across your category, so you know what to make next.
How teams use Clayface with Snapchat
Brand and social teams
Check how your products appear in Spotlight, and which formats and themes show up around your category, before you plan content.
Influencer and partnership teams
Find creators who already feature your products or a rival's, before you sign anyone.
Insights and innovation teams
Spot product trends among younger audiences early, and compare them with what you see on TikTok and Instagram.
How it works
Share your product list, so results are sorted by your own products.
Choose the brands, rivals and creators to track.
Set how often the analysis updates. Each update shows what changed.
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Browse all data sources
See where your products appear on Snapchat
We'll show you your products in public Spotlight videos, how people feel about them and which creators feature them.