Threads analytics that show what people say about your brand, and how it differs from X
Clayface analyses publicly available Threads posts and replies with its own models. See what people say about your products and rivals, with the post behind every number.
Threads
By Clayface
Website
threads.net
Category
Social
Coverage
Global, publicly available content
Signals
Posts, replies, topic tags, images, video
Overview
500 million
Monthly Threads users, June 2026
141.5 million
Daily mobile users in January 2026, ahead of X
100 million
New monthly users since August 2025
Threads reached 500 million monthly users in June 2026, 100 million more than in August 2025. In January it passed X in daily mobile users.
But Threads isn't X. The same launch or complaint can read differently here, and much of the conversation sits in replies your team never sees.
Clayface analyses publicly available Threads posts and replies with its own models. It matches each mention to the product it is about, scores sentiment, tracks how it changes and sets it next to the same story on X. Every number links back to the posts it came from.
What Clayface tells you from Threads
Every mention, in posts and replies
Clayface finds your brand and products in posts and replies, tagged or not, and links each number to the post it came from.
How people feel about each product
Sentiment is scored for each product and feature, so you can see what people praise, what they push back on, and which posts moved it.
Which conversations are growing
See which posts about you or your category draw the most replies, and whether a topic is picking up or fading.
How Threads compares with X
See how the same launch or complaint plays out on Threads and on X, so you know where to look first.
How teams use Clayface with Threads
Social and community teams
Spot a complaint in the replies early, and see who is spreading it.
Comms and PR teams
See how a statement or story lands on Threads and on X before you respond.
Brand and insights teams
Track how a launch is received, and which praise or complaints keep coming up.
How it works
Share your product list, so results are sorted by your own products.
Choose the brands, rivals and creators to track.
Set how often the analysis updates. Each update shows what changed.
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Browse all data sources
See how Threads talks about your brand
We'll show you what people say about your products on Threads, next to the same story on X.