TikTok monitoring that finds every mention of your products, tagged or not
Clayface analyses publicly available TikTok videos, captions and comments with its own models. See what people say and show about your products and rivals, with the video behind every number.
TikTok
By Clayface
Website
tiktok.com
Category
Social
Coverage
Global, publicly available content
Signals
Spoken mentions, on-screen products, captions, comments, hashtags, sounds, creator profiles
Overview
1.59 billion
People TikTok ads can reach worldwide
150 million+
Americans on TikTok
64%
Of TikTok shoppers bought after seeing an ad
TikTok reaches 1.59 billion people, and it is where many of them first meet a product. In an Ipsos study for TikTok, 64% of TikTok shoppers said they bought something after seeing it on the app, and almost 3 in 5 use TikTok search to look things up.
That makes TikTok one of the biggest unprompted conversations about your products. Most of it happens in creator videos and comments your team never sees.
Clayface analyses publicly available TikTok videos, captions and comments with its own models. It picks up what is said, shown on screen and written, matches each mention to the product and creator it is about, and scores sentiment. Every number links back to the moment in the video it came from.
What Clayface tells you from TikTok
Mentions that never make it into the caption
Clayface picks up your product when it is said out loud, shown on screen or written in a comment, not only when it is tagged. You see the mentions that caption and hashtag searches miss, with the timestamp.
How people feel about each product and feature
Sentiment is scored by product and by feature, like texture, scent or battery life. See what people praise, what they push back on, and which videos moved it.
Which trends are pulling in your category
See which trends, hashtags and sounds involve your products or your rivals', and whether they are growing or fading.
What viewers ask in the comments
Comments show what people doubt, ask and want next. Clayface groups them into themes under videos about you and your rivals.
How teams use Clayface with TikTok
Influencer and creator teams
Find creators who already talk about your category, see how their audience reacts, and check what they have said about your rivals before you brief them.
Brand and insights teams
See how a launch lands in its first days, and which complaints or praise keep coming up.
Product and innovation teams
Spot the trends and requests forming in your category before they show up in sales data.
How it works
Share your product list, so results are sorted by your own products.
Choose the brands, rivals and creators to track.
Set how often the analysis updates. Each update shows what changed.
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