TikTok Ad Library analysis that shows what your rivals paid to say, and whether it worked
Clayface analyses ads from TikTok's public library with its own models, keeps the history the library drops, and lines each rival campaign up with its Meta and Google ads and what customers said next.
TikTok Ad Library
By Clayface
Website
library.tiktok.com
Category
Ad Libraries
Coverage
Ads shown in Europe
Signals
Ad video, advertiser, creators, first and last shown dates, targeting, reach
Overview
189 million
People TikTok reaches each month in the EU
1 year
How long an ad stays in the library after it last runs
The TikTok Ad Library shows what a rival is running today. It doesn't tell you what they ran last year, how it compares with their Meta and Google ads, or whether any of it worked.
And Europe is a big test market. TikTok reaches 189 million people a month in the EU, and each ad stays in the library for a year after it last runs, with its run dates, targeting and reach.
Clayface analyses ads in TikTok's public library with its own models and keeps a history of every rival ad it sees. It groups them by product, claim and creator, puts them next to the same rival's ads on Meta and Google, and lines each campaign up with what customers said and did afterwards. Every number links back to the ad it came from.
What Clayface adds to the TikTok Ad Library
A history the library doesn't keep
The library drops ads a year after they last run. Clayface keeps every rival ad it has seen, so you can compare this year's campaigns with last year's and spot what each rival repeats every season.
One view across TikTok, Meta and Google
See a rival's TikTok ads next to its Meta and Google ads, so you know which claims it pushes everywhere and which it is only testing on TikTok.
What happened after the ads ran
Clayface lines each rival campaign up with what followed: mentions, sentiment, reviews and TikTok Shop sold counts. See which pushes moved the conversation and which faded.
Claims checked against what customers say
Compare what rivals claim in their ads with what customers say about the same products. Find the claims that don't hold up, and the ones no one is making yet.
Alerts when a rival changes course
Get told when a rival launches a new campaign, switches its main claim, starts working with new creators or stops an ad that ran for months.
How teams use Clayface with the TikTok Ad Library
Brand and creative teams
Brief new ads knowing which rival claims landed with customers and which didn't, and find the claims no one owns yet.
Performance marketing teams
Get alerted when a rival launches a new push or pulls back, and adjust your own spend and creative.
Competitive intelligence teams
Build a running record of each rival's paid messages across platforms, with what customers said in response.
How it works
Choose the rival brands to follow.
Clayface groups their ads by product, claim and creator, and keeps every ad it sees.
Set how often the analysis updates. Each update shows new and stopped ads.
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