TikTok Shop analytics that show how each of your products stacks up against rivals
Clayface analyses publicly available TikTok Shop listings, reviews and creator content with its own models. Track price, offers, units sold, ratings and the creators behind every product, yours and your rivals', matched to your own product codes.
TikTok Shop
By Clayface
Website
shop.tiktok.com
Category
Ecommerce & Retail
Coverage
US, UK and other TikTok Shop markets
Signals
Product listings, variants, prices, offers, units sold, ratings, Shop reviews, search position, creator videos, livestreams
Overview
$23.4 billion
Forecast US TikTok Shop sales in 2026
57.7 million
Forecast US TikTok Shop buyers in 2026
$500 million+
TikTok Shop sales over Black Friday weekend 2025
TikTok Shop has its own digital shelf, and it moves fast. A rival drops its price in a flash deal, a lookalike appears at half the price, or hundreds of new creators start pushing a competing product, and your sold count stalls before anyone notices.
And the shelf keeps getting bigger. eMarketer expects TikTok Shop's US sales to reach $23.4 billion in 2026, up 48% on 2025, from 57.7 million US buyers. TikTok says its Shop passed $500 million in sales over Black Friday weekend 2025 alone.
Clayface analyses publicly available TikTok Shop listings, reviews and creator content with its own models. It matches each listing to your own product codes and tracks price, offers, sold counts, rating, search position and the creators behind every product, yours and your rivals'. Every number links back to the listing, video or review it came from.
What Clayface tells you from TikTok Shop
How each product stacks up against rivals
Compare price, offers, units sold and rating for each of your products against its closest rival, and see who moved first when a price drops or a flash deal starts.
Where you rank in Shop search
See where your products usually appear when shoppers search terms like “vitamin C serum” in the Shop tab, and which rivals sit above you.
How many creators are pushing each product
Count the videos, lives and affiliate showcases linked to each product, yours and your rivals', so you can see whose shelf is growing.
Who is listing lookalikes of your products
Spot other shops selling copies or lookalikes of your products as separate listings, often at a lower price.
What buyers say after they buy
For each product, Shop reviews are grouped into themes like quality, size, shipping and whether it matched the video.
How teams use Clayface with TikTok Shop
Ecommerce and TikTok Shop teams
Track every product's price, sold count and rank against rivals, and react when a rival cuts its price or runs a flash deal.
Influencer and affiliate teams
See which products need more creators behind them, and find creators who already sell rival products in your category.
Brand and legal teams
Catch lookalike listings and risky claims from affiliates early, before they spread.
How it works
Share your product list, so each listing is matched to your own product codes.
Choose the rivals, creators and categories to compare against.
Set how often the analysis updates. Each update shows what changed.
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Browse all data sources
See how your products stack up on TikTok Shop
We'll show you price, sold counts, ratings and creator support for your products against your rivals'.