See what is behind your Trustpilot rating.

Clayface analyses publicly available Trustpilot reviews with its own models. See the themes behind your rating, by location or product, and how you compare with rivals.

Trustpilot

Trustpilot

By Clayface

Website

trustpilot.com

Category

Reviews

Coverage

Global, publicly available reviews

Signals

Star ratings, TrustScore, reviews, company replies

Overview

361 million

Active reviews on Trustpilot

61 million

New reviews written in 2024

Trustpilot hosted 361 million active reviews at the end of 2025, and consumers wrote 61 million new reviews there in 2024.

Many shoppers check a brand's TrustScore before they buy for the first time.

What drives your rating

Themes behind your rating

See which themes are pulling your rating up or down.

Your replies

See which complaints get a reply and which do not.

Competitors

See how your rating and themes compare with rivals'.

How it works

Share your locations, products or services.

Choose the rivals to compare against.

Set how often the analysis updates. Each update shows what changed.

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See what is behind your Trustpilot rating

We'll show you the themes in your reviews, and how you compare with rivals.