Twitch influencer marketing you can measure, on stream and in chat
Clayface analyses publicly available Twitch streams, VODs and chat with its own models. See when your products are shown or mentioned, how chat reacts, and which streamers fit your category.
Twitch
By Clayface
Website
twitch.tv
Category
Social
Coverage
Global, publicly available content
Signals
Live streams, VODs, chat, spoken mentions, on-screen products, channel profiles
Overview
21 million+
Active streamers on Twitch in 2025
70%
Of Twitch viewers are aged 18 to 34
65%
Of US viewers not reached by other social apps
A Twitch sponsorship is hours of live, unscripted video. Your product might sit on the desk all night, get named once in passing, or be forgotten after the first ten minutes. Chat reacts as it happens, and none of it ends up in a title or a caption.
And this audience is hard to find elsewhere. Twitch had more than 21 million active streamers in 2025, nearly 70% of its viewers are aged 18 to 34, and Twitch says about 65% of its US viewers can't be reached on other leading social channels.
Clayface analyses publicly available Twitch streams, VODs and chat with its own models. It picks up your products when they are said out loud or shown on screen, ties each mention to the streamer, and scores the chat around it. Every number links back to the moment in the stream it came from.
What Clayface tells you from Twitch
Whether your sponsorship showed up
See how often, and for how long, a sponsored product was shown or mentioned on stream, against what was agreed.
How chat reacted
Clayface scores the chat around each mention, so you can see whether viewers cheered, joked or tuned out.
Which streamers fit your category
Find streamers whose audience already talks about products like yours, and check what they have said about your rivals.
What your rivals are sponsoring
See which rival brands appear on stream, with which streamers, and how often.
How teams use Clayface with Twitch
Influencer and partnerships teams
Check every sponsored stream against the brief, and renew the partners who deliver.
Brand and gaming marketing teams
Compare your share of on-stream mentions and chat sentiment with rivals across gaming and esports.
Insights teams
Hear how a young audience talks about your products when no one is scripting it.
How it works
Share your product list, so results are sorted by your own products.
Choose the brands, rivals and streamers to track.
Set how often the analysis updates. Each update shows what changed.
You might be interested in
Browse all data sources
See how your Twitch sponsorships perform
We'll show you every on-stream mention of your products, and how chat reacted.