X (Twitter) monitoring that shows what started a spike, and who spread it
Clayface analyses publicly available X posts, replies and quote posts with its own models. See what people say about your products and rivals, and catch a complaint before it becomes a story.
X (Twitter)
By Clayface
Website
x.com
Category
Social
Coverage
Global, publicly available content
Signals
Posts, replies, quote posts, images, video, account profiles
Overview
21%
Of US adults use X
57%
Of X users regularly get news there
8.3 billion
Videos watched on X every day
On X, one post about a faulty product or a bad service call can become a news story in an afternoon. By the time it shows up in a weekly report, the replies, quote posts and press pick-ups have already done their work.
That is because X is where news breaks. 21% of US adults use it, and 57% of its users regularly get news there.
Clayface analyses publicly available X posts with its own models. It ties each mention to the product it is about, scores sentiment, and shows which accounts carried a story and how far it spread. Every number links back to the posts it came from.
What Clayface tells you from X
What started a spike
When mentions jump, Clayface finds the first posts, the accounts that spread them and the products involved.
Complaints that need an answer
See complaints aimed at your brand handles, and the ones that never tag you, grouped by product and issue.
How a launch landed
Track how people react to your launch or a rival's in the first days, by product and feature.
What images and video show
Posts with product photos and clips are analysed alongside the text, so a picture of your packaging counts as a mention.
How teams use Clayface with X
Communications and PR teams
Spot a story while it is still a handful of posts, see who is driving it, and decide whether to respond.
Customer care teams
Find complaints about your products that never tagged your brand, and pass them to the right team.
Brand and competitive teams
Compare share of conversation and sentiment with your rivals, and see which of their launches people are talking about.
How it works
Share your product list, so results are sorted by your own products.
Choose the brands, rivals and creators to track.
Set how often the analysis updates. Each update shows what changed.
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See what X is saying about your products
We'll show you your recent spikes, what started them, and how people feel about your products and rivals.