Yelp review analysis that tells you why your rating changed

Clayface analyses publicly available Yelp reviews with its own models. See which themes move your rating at each location, and how you compare with rivals nearby.

Yelp

Yelp

By Clayface

Website

yelp.com

Category

Reviews

Coverage

US, Canada and other Yelp markets, publicly available reviews

Signals

Star ratings, review text, review dates, photos, business details

Overview

330 million

Reviews written on Yelp

28 million

Devices using the Yelp app each month

510,000

Business locations paying to advertise on Yelp each month

A star rating tells you something is wrong, not what. For a brand with dozens or hundreds of locations, the answer is spread across thousands of reviews: slow service at one store, a menu change at another, a rude phone call at a third.

Those reviews shape where people go. Yelp holds 330 million reviews, its app reaches 28 million devices a month, and 510,000 business locations pay to advertise on it.

Clayface analyses publicly available Yelp reviews with its own models. It groups them into themes, ties each one to the location and product or service it is about, and tracks how each theme moves your rating. Every number links back to the reviews it came from.

What Clayface tells you from Yelp

Why your rating moved

Clayface groups reviews into themes like service, wait time, cleanliness, price and quality. See which themes pulled your rating up or down, and the reviews behind each one.

Which locations need attention first

Rank every location by rating trend and complaint volume, so regional teams know where to start.

What customers say about each product or service

See which dishes, products or services customers praise or criticise by name, across all your locations.

How you compare with rivals nearby

Compare your ratings and review themes with rival locations in the same area, and see where they win.

How teams use Clayface with Yelp

Operations and regional teams

Find the locations and problems hurting your ratings, fix them, then check the next round of reviews to see if the fix worked.

Customer experience teams

Track how customers talk about your brand across every location, and catch a recurring complaint before it spreads across the chain.

Marketing and insights teams

Find what customers love most, in their own words, and use it in campaigns and local pages.

How it works

Share your locations, products or services.

Choose the rivals to compare against.

Set how often the analysis updates. Each update shows what changed.

You might be interested in

Browse all data sources

See what is behind your Yelp rating

We'll show you the themes behind your rating at each location, and how you compare with rivals nearby.