YouTube monitoring that catches every mention of your products, even the spoken ones
Clayface analyses publicly available YouTube videos, Shorts and comments with its own models. See what creators say and show about your products and rivals, with the video behind every number.
YouTube
By Clayface
Website
youtube.com
Category
Social
Coverage
Global, publicly available content
Signals
Spoken mentions, on-screen products, titles, descriptions, comments, Shorts, channel profiles
Overview
84%
Of US adults use YouTube
200 billion
YouTube Shorts views every day
14.2%
Of all US TV viewing time, July 2026
On YouTube, the most useful talk about your products is often spoken, not typed. A reviewer names your product six minutes in, holds a rival's up to the camera, or compares the two in a Short with no brand in the title. Title and keyword searches miss most of it.
That matters because YouTube is where people check a product before they buy. 84% of US adults use it, and in July 2026 it took 14.2% of all TV viewing in the US.
Clayface analyses publicly available YouTube videos, Shorts and comments with its own models. It picks up what is said, shown on screen and written, matches each mention to the product and creator it is about, and scores sentiment. Every number links back to the moment in the video it came from.
What Clayface tells you from YouTube
Mentions that never make it into the title
Clayface picks up your product when it is said out loud or shown on screen, not only when it is typed. You see the mentions that title and tag searches miss, with the timestamp.
How people feel about each product and feature
Sentiment is scored by product and by feature, such as texture, battery life or taste. See what reviewers praise, what they push back on and how that changes over time.
What viewers ask in the comments
Comments show what viewers doubt, ask and want next. Clayface groups them into themes, under videos about you and your rivals.
Shorts and long-form reviews, side by side
See how your products show up in Shorts compared with full reviews, and which videos moved sentiment.
How teams use Clayface with YouTube
Influencer and creator teams
Find creators who already talk about your category. See how their audience reacts to products like yours, and what they have said about your rivals, before you brief them.
Brand and insights teams
Track how a launch lands in reviews week by week, and spot a recurring complaint before it spreads.
Competitive teams
See which rival products reviewers compare you with, and where they say a rival wins.
How it works
Share your product list, so results are sorted by your own products.
Choose the brands, rivals and creators to track.
Set how often the analysis updates. Each update shows what changed.
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